Coffee - Something to think about

By Bernard on May 21, 2013 | In Announcements [B], Industry | Send feedback »

Years ago, newspapers were very expensive. So what people commonly did was go to a local coffeehouse where for a fee, they could drink coffee and read newspapers. The first retail newsagencies were actually coffeehouses.

It is a shame that newsagencies have forgotten this as coffee goes extremely well in newsagencies. 

Australian today are a nation of coffee drinkers, the market is now according to this IBISWorld report has no dominant players, worth over five billion dollars a year and is expected to grow at about 2.3%. We actually first advertised its potential in 2005.



As long as you have the room and are in a good position you may also consider letting someone who is buying coffee read as many magazines and newspapers as they want?  The bigger the pile, the more coffee they will drink and the more likely they will  be to have magazines and newspapers on the pile they want to buy both as they want to keep some and furthermore as they need more time to go through it later.

I know one newsagent who replaced totally low margin public transport tickets with coffee. As you can see it does not take a lot of room although some training is required. Coffee brings in a good client. Here are some pictures, click on any of them for more detail.

Coffee in a retail newsagency 1 of 8

Coffee in a retail newsagency 2 of 8

Coffee in a retail newsagency 3 of 8

Coffee in a retail newsagency 5 of 8

Coffee in a retail newsagency 6 of 8

Coffee in a retail newsagency 7 of 8

If you want to talk to them about it, I would be pleased to pass on their details.

Henderson Greetings

By Bernard on May 17, 2013 | In Industry | Send feedback »

Latest update of their catalogue file is now available for download. The file is available with many others on our website here.

ABC Weekly magazine circulation results

By Bernard on May 12, 2013 | In Magazine | 2 feedbacks »

Link: http://www.adnews.com.au/files/dmfile/ABC_circulation_May_2013.pdf

I was unsure what would happen with these results as I had previously seen the Roy Morgan magazine readership results here and they did not look bad and people were telling me that sales were getting better with magazines.

The weekly magazines by the Audit Bureau of Circulation have shown a drop in circulation overall almost as big as newspapers (-8.46%)

Pacific did a little better then the rest. ACP worse, we will have to wait till next quarter figures are released to see how well their new management performs.

One point that is clear is people are reading the magazines they are just not buying as much of it.

Current ABC Newspaper circulation figures

By Bernard on May 11, 2013 | In Newspapers | 1 feedback »

Link: http://www.adnews.com.au/files/dmfile/ABC_circulation_May_2013.pdf

The circulation trend down persists as can be seen on the January quarter 2013 compared to the January 2012. Now it is about 10%, which means the drop is still accelerating.

Fairfax has taken two big hits with Sydney's morning herald down 18.2%, and The Age down -12.6%. Whether it is because of the frequent complaint of decline in content, I am not sure. Still I thought Fairfax might have done better because they changed the size of the papers in March. I think this move caused a boost but if so it does not show in these figures. It does not look good that your newspapers went down so much more than others despite a size boost in one month. Next quarter will show us overall what the effect is of this size change.

The best results were in Western Australia, which recorded only a 2% drop.

Latest Distinguished Diaries catalogue here

By Bernard on May 6, 2013 | In Industry | Send feedback »

The latest Distinguished Diaries catalogue for diaries is available free to all readers here for importing into your system.

This and other catalogue files are available here.

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