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I was unsure what would happen with these results as I had previously seen the Roy Morgan magazine readership results here and they did not look bad and people were telling me that sales were getting better with magazines.
The weekly magazines by the Audit Bureau of Circulation have shown a drop in circulation overall almost as big as newspapers (-8.46%)
Pacific did a little better then the rest. ACP worse, we will have to wait till next quarter figures are released to see how well their new management performs.
One point that is clear is people are reading the magazines they are just not buying as much of it.
The circulation trend down persists as can be seen on the January quarter 2013 compared to the January 2012. Now it is about 10%, which means the drop is still accelerating.
Fairfax has taken two big hits with Sydney's morning herald down 18.2%, and The Age down -12.6%. Whether it is because of the frequent complaint of decline in content, I am not sure. Still I thought Fairfax might have done better because they changed the size of the papers in March. I think this move caused a boost but if so it does not show in these figures. It does not look good that your newspapers went down so much more than others despite a size boost in one month. Next quarter will show us overall what the effect is of this size change.
The best results were in Western Australia, which recorded only a 2% drop.
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