Grazia loses checkout position at Woolworths

By Bernard on May 5, 2009 | In Support | Send feedback »

Link: http://www.theaustralian.news.com.au/business/story/0,28124,25422638-7582,00.html

I thought that this was an interesting article. Grazia did not sell well enough to justify its spot so Woolworths moved it away from the prime impulse-buying position near its checkouts.

Our clients too have the ability to check what their best-sellers are by doing a top sale item report. I suggest running it twice first for the last seven days and again for the last twenty-eight days. After studying these reports, maybe they should do a Woolworths and rearrange their prime impulse-buying position near the checkout.

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